Noblesse Luxe Publishing
"The Most Noble Magazine on Fragrances"
-Felicia M. Hazzard-Editor-in-Chief
FRAGRANCE EVENT
Editorial
ELEMENTS SHOWCASE
Exhibits Grace:Red Carpet Style
To all fragrance fans of Elements Showcase, I hear all the buzzing about tomorrows debut. I know it will be just as grand and informative as the years before.
If you have not heard of Elements Showcase, then you are in for a treat. It is held twice a year in the fall and winter at the Skylight West in New York City.It is the premier for industry leaders, buyers and brands who come to seek what the perfume industry as to offer.
Elements Showcase in my opinion is one of the most thoughtful and innovative curated fragrance trade shows in the fragrance industry.
It showcases indie, artisanal and natural perfumeries who might not otherwise have media attention to this magnitude.
I am truly grateful and I haven't told this to the founders of Elements Showcase, Ulrich Lang, Jeff Lawson and Fredrick Bouchardy of Joya. It gives perfumer bloggers like myself the opportunity to come and explore and meet perfumers and designers firsthand to get answers and on the spot interviews.
Elements Showcase has gained all the respect from perfume industry giants that indicates, it is about time that niche perfumery is discovered and should gain exposure just like any other fragrance showcase.
Elements Showcase has expanded to Dubai in the Middle East. This is the exposure that gives niche perfumery a global opportunity to be a part of a network of suppliers and venues that are looking for the finest and creative fragrances to market.
It gives perfumers that edge to not just look at showcasing in the United States but being known worldwide and increasing the customer base.
I am truly excited more than ever about the niche market. This certainly justifies the higher price for these fragrances because of so much that goes into the scent itself, the packaging, the marketing and the perfumer representing the brand at such showcases as Elements Showcase.
When in New York, go to Skylight West 500 West 36th Street. It will be held Monday, August 19th and Tuesday, August 20th from 9:00am-7pm.
Usually registration is recommended but I am sure there will be no problem getting indoors.
Visitors will be catered with refreshments and chocolates and fine teas while they feast their eyes on the spectacular creations from some of the world's finest representatives of artisan perfumery.
Enjoy!!
For more information on Elements Showcase visit the official website at www.elements-showcase.com
FMH
Showing posts with label Elements Showcase. Show all posts
Showing posts with label Elements Showcase. Show all posts
Noblesse Luxe Publishing
"Redefining the High Life"
ESTABLISHED in CHICAGO
The 2012 "INDIE FIFI Award Goes to...
The winner of the first ever FIFI "INDIE" Award was announced on Monday, January 30th and the honor went to...Odin New York 06 for 'Amanu'.
The Odin New York perfumery received a check for $10,000 courtesy of Givaudan and walked away with a beautiful crystal FIFI trophy.
This special event was held at the ELEMENTS SHOWCASE in New York City who recently partnered with the Fragrance Foundation to create an "INDIE" category for this award.
TOP NOTES: Blood Orange, Green Galbanum, Lentisque
MIDDLE NOTES: Aged Cedarleaf, Jasmin Sambac, Magnolia
BASE NOTES: Amberwood, Sheer Musk, Live Moss
PURCHASE: Odin Eau de Toilette 06 Amanu comes in 100 ml/3.4 FL OZ for $110.00
www.barneys.com
CREDITS: photos of members of Odin New York perfumery and photos of five finalists by beautypress (beautypress.com. Photo of Odin Eau de Toilette 06 Amanu by Odin New York (odinnewyork.com)
F.H.
NOBLESSE LUXE PUBLISHING
"Redefining The High Life"
Established in Chicago
CONGRATULATIONS TO "INDIE"
FRAGRANCE NOMINEES
A GRAND CELEBRATION
On December 19, 2011, The Fragrance Foundation announced that it has received 36 "Indie" entries representing 30 brands for the 2012 "Indie" FIFI Award category.
The Fragrance Foundation is in partnership with Elements Showcase New York honoring the fragrance industry's best achievers for niche and natural perfumes.
The "INDIE" category represents men's, women's or shared fragrances that was only represented in 2011 by only two "INDIE" perfumers, but with the success and attention garnered by 2011 achievers in the "INDIE" category, the 2012 nominees are eager to represent that #1 spot of "BEST IN INDIE" for 2012.
The eagerly anticipated award presentation will take place on January 30th at the Elements Showcase in a ceremony honoring five finalists and announcing the winner.
The winner is not only honored with a title and FIFI Award but due the generosity of GIVAUDAN ( a global leader in the fragrance and flavour industry) will provide a check to the winner in the amount of $10,000!
The following is a list of the 2012 FIFI Award nominees:
- A Dozen Roses Collection: Gold Rush, Iced White, Shakespeare in Love from 360 Degrees Inc.
- Atelier Cologne: Vanille Insensee Cologne Absolue from Atelier Cologne
- Blu Oltremare, Bois 1920 from Perfume Holding Corp
- Burning Barbershop from D.S. & Durga
- Carner Barcelona "Cuirs" from Min New York
- Come L'Amore, Bois 1920 (Perfume Holding Corp)
- Debonair: Eau Dandy from smell bent
- Dimanche from Strange Invisible Perfumes
- Divine Gardens from Denver Art Museum (DSH Perfumes)
- Eau Pear Tingle by Opus Oils
- Eva Luna Eau de Parfum from Providence Perfume Company
- 40notes Perfume Limited Edition Signature Perfume Collection: Spring Vetiver; Winter Flower; Exotic Ylang Ylang; Cashmere Musk; Exquisite Amber and Oudwood Veil
- Frapin "1697" from Min New York
- Geisha Amber Rouge from Aroma M Perfumes
- Hope by Tallulah Jane
- JOUANY Marrakech from World Scents
- JOUANY Saint Barthelemy from World Scents
- Miller Harris La Fumee
- Mountain High from smell bent
- Nectar of Love from April Aromatics
- November in the Temperate Deciduous Forest from For Strange Women
- Odin New York 06 Amanu from Foundry NYC
- Orcas by Ayala Moriel Parfums from Ayala Moriel Parfums
- Pandora from DSH Perfumes
- Painting-Picture Frame from Eclectic Collections
- Perfect Coconut Milk from Sarah Horowitz Parfums
- Petite Mort from Marc Atlan
- Rose Boheme Eau de Parfum from Providence Perfume Company
- Royal Lotus from Anya's Garden Perfumes
- Secret Garden from Aftelier Perfumes
- Siberian Snow by D.S. & Durga
- Signed, Sealed & Delivered from Eclectic Collections
- SOIVOHLE Leather Krem from Liz Zorn Perfumes LLC
- Sombre Negra from Yosh Olfactory Sense
- Staghorn Sumac by D.S. & Durga with Joya
- untitled no. 9 for luckyscent from DSH Perfumes
Elements Showcase not only provide perfumes a home to come to but personal care and home ambiance products are represented.
Bouchardy, Lawson and Lang brilliantly combined their passion for fragrances and business intuitive to establish the "Indie" FIFI Award Ceremony plus an Opening Night Reception. The Element Showcase 2012 is not just for one day. It will be open on Tuesday, Jan 31st, too!
To understand the fragrance business on must be involved in it. Mr. Lang established Ulrich Lang New York in 2003. While Mr. Bouchardy created Joya (which means "jewel" in Spanish) in 2004. Lastly but not least, Mr. Lawson shows his amazing talent as Art Fair Producer with the Elements Showcase who conceived this unique idea of an exhibition.
This exciting and much needed base for natural and niche fragrances is a dream come true. It brings hope and understanding to this category of visionaries who have far too often been overlooked.
I look forward to reporting on Elements Showcase 2012 and bringing the good news.
Photo Credits: photos courtesy of www.fifiawards.wordpress.com; www.elements-showcase.com; www.fragrantica.com
Information: www.ulrichlangnewyork.com; www.joyastudio.com; www.jefflawsoninc.com
F.H.
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