The wife and muse of world famous couturier, Marcel Rochas died on August 6, 2011 at the age of 84.
The beautiful and elegant, Helene Rochas acquired the house of Rochas after Rochas's death in 1955 at the age of 30.
Rochas is a fashion, beauty and perfume house founded in 1925 by Marcel Rochas and now owned by Proctor & Gamble. The house of Rochas became hugely successful after the launch of "FEMME", the eau de toilette that was packaged in a pink box with black lace. After, Marcel's death, Helene became the first female CEO in France and during that time the launch of "MADAME ROCHAS" was created. It was an instant success and it was described as the elegant and sophisticated scent which is the luxury of a woman.
Helene Rochas was elected on the most elegant woman in the United States and like, Marcel she was an avid collector of sculptures and immersed herself in the world of Arts.
Helene Rochas will always be remembered as a pioneer with the strength to expand a business and keep the memory of her husband alive by never wavering in her judgements of pursuing her own individual dreams to the fullest.
PHOTO CREDITS: House of Rochas
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