Fragrance Belles-Lettres Magazine

Noblesse Luxe Publishing

FRAGRANCE REVIEW


                                                                      MENELIK
                                       The elegant arrival from South Africa

               The continent of Africa is vast. It is home to the world's finest natural resources and to find that there is a new world class perfumery in South Africa gives me much excitement.

              MENELIK Pour Homme, is a new fragrance created in Johannesburg, South African, Mr. Lionel Shaw.

              "The inspiration behind the scent is ancient kingdoms, golden deserts and luscious fruits which are considered rare treasures in Africa".

              Not only is this scent created in Johannesburg but it is indeed a rarity that it is a scent for men which is not commonly produced as of yet but I am very sure this will change since MENELIK has been launched and getting rave reviews.

              MENELIK is the scent for the modern gentlemen and the logo graciously shows a wonderful tailored black suit, white shirt and a black form-fitting tie.

              I was curious about the suit image which gives it away that it must be a scent for men but as I learn more about Mr. Shaw, I believe I know why the strong presence of a suit is of most importance.

             MENELIK Pour Homme is considered to be a woody-spicy scent. My observation of this beautifully created scent by nose Shaw gives new meaning to typical heavy laden spicy scents for men.

           I wore it for several weeks and I love the energy I get from it. It is not a heavy scent at all and to me women could easily get away with wearing it without determining its male characteristics.

          It is simply embraceable and fresh and clear as the tall distinguished mountains in South Africa.

         MENELIK is soft...but firm and the scent fits the role of the modern gentlemen in any career capacity from behind the desk as a CEO to a professor of English at a university.

Lionel Menelik

         The black tailored suit, the image of MENELIK, gives indication that Mr. Shaw talents are not just as a perfumer. He is a former fashion model! So, that would be the reason I suppose he choose the black suit. Mr. Shaw is a young man who has an extremely bright future and his talents continues because Mr. Shaw is also a photographer.

      Mr. Shaw continues to use his talents by presenting MENELIK Pour Homme in a unique 100 ml glass pyramid flacon that arrives in a lacquered black and gold created box.

    What a true presentation of this African made scent. The pyramids are home to North Africa. So, Mr. Shaw not only provides a great scent but it comes with a history lesson, too. That lesson is the name Menelik which may sound familiar to the history buffs out there gives homage to Menelik I, proclaimed to be a descendant of the legendary Queen of Sheba and King Solomon.

   MENELIK Pour Homme is a true treasure and a discovery that I find such a rarity among scents.

   MENELIK Pour Homme was launched in 2012

   Top Notes: ruby mandarin, basil, orange, grapefruit, peppermint
    Middle Notes: rose absolute, cinnamon tobacco, carnation
   Base Notes: cedarwoods, patchouli, amber, blond leather


  Information: To Purchase: sales@menelikfragrance.co.za

  Photos: www.menelikfragrance.co.za/Frangrantica.com