Noblesse Luxe Publication
International Perfume Foundation
Campaign
Advertisement for Perfumes
This is a very special segment for The International Perfume Foundation Campaign that began on October 15, 2016 and last until November 15, 2016.
Each day there will be a new campaign topic on perfumes...natural perfumes to be exact. Today, the campaign topic has to do with advertisement and perfume.
Just because you see glossy pages advertising a fragrance in a national beauty magazine, does that mean that those ingredients are actually in the fragrance?
I would surely hope so. Are you really getting a natural rose scent or a camellia in a high priced fragrance at a upscale department store. I would surely hope so.
If the marketing and advertising cost more than the creation of the fragrance, do you really think you are getting a scent that states the essence of violet, jasmine and vanilla?
According to The Vanilla Company (article dated July 26, 2016)
there is a tremendous shortage on vanilla! Many, many fragrance companies worldwide are opting for synthetic vanilla aroma because the cost of natural vanilla is very expensive due to the shortage.
Vanilla is the second most expensive spice with Saffron ranking as number ONE as the most expensive spice.
So, what do you do? Do you go for the glossy advertisement in a national beauty magazine or do you purchase a natural fragrance from an artisan perfumery that promotes a beautiful scent that is also good for your body and the Earth.
There are many natural perfumeries that offer the best and they are sharing it with all of us. No, there will be no glossy advertisement for a small natural perfumery in a national beauty magazine due to cost. However, I would rather have a perfume that I know what ingredients are in it, then paying for synthetics.
If you agree, then I suggest you join a MOVEMENT that supports natural perfumes and the natural perfumers who create them.
It's The International Perfume Foundation. I am associated with this great organization and I hope you will join us in Campaign 2016!
Let your voice me heard along with many others in the fragrance industry.
It's very simple to join and let's support companies who want to share the beauty of the ART OF PERFUMERY the correct way.
For more information go to www.perfumefoundation.org
Let's Reconnect With Nature.
-Felicia M. Hazzard
IPF US Ambassador
Note: Photo of flowers in bowl via www.hgtv.com
For more information on The Vanilla Company go to www.vanillaqueen.com
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