Noblesse Luxe Publishing
Indie Perfume Review
BLACKBIRD by House of Matriarch
Packaging is a BIG part of it
Long gone in my estimation are the days when indie perfumers did not have a voice and place to express their creativity in the perfume industry. Long gone are the days when perfumers were in their basements and selling their scents only to relatives and close friends.
In recent years the word "indie" in the perfume industry is a ever growing market of wonderful and fabulous perfumers who own boutiques and shops worldwide with customers worldwide and big and bold attitudes that have climbed the scale of high end raw and mixed media ingredients that have been featured by niche online bloggers and have gotten noticed by mainstream media both television and in glossy magazines.
I am so happy to be a part of the hugely successful industry that now have their own indie category of perfumers nominated for The Fragrance Foundation's FiFi Award.
Niche perfumes have taken on a new look that challenge those fashion house perfumes and celebrity perfumes.
I know of a perfumer located in the state of Washington whose scents and packaging are a huge part of her remarkable success and from speaking with this perfumer during an email conversation,
"The packaging has to be NICE. There is no room for shortcuts".
Christi Meshell, nose and owner of the House of Matriarch has custom coated perfume bottles that sparkle like colorful gems and other extravagant perfume bottles that launch new collections with a spellbounding sensation.
This brings me to the launch of BLACKBIRD perfume for men. Blackbird has been recognized by Men's Journal Magazine 2013 for being named TOP SCENT and in Sunset Magazine 2013 for BEST OF THE WEST.
BLACKBIRD perfume created for the men's shop BLACKBIRD in Seattle to honor the "mysterious essence of stylemakers and artists".
I have a sample and I was immediately transformed into this lush deep but engaging in a lighter version from what its name may implicate.
BLACKBIRD perfume is a scent that many women would enjoy. I wore it and totally forgot that it is made for men.
There is a sweet compelling nature but it is reassured with such rare and exotic aromas that will suit any attire.
I adored the complexity that talked to me with such essences that are not spoken in everyday conversation due to such unique ingredients in a fragrance.
BLACKBIRD will definitely be the center of conversation when asked by those who want to know what consist such an elaborate scent.
Not only will you look good in your attire but if you want to sound even more intelligent tell them it has NW conifers, Puget sound seaweed, black leather, rare oud and cannabis.
I bet the next time they talk to you, they might just take out paper and pen.
Remember I spoke about packaging. Well, take some additional notes, BLACKBIRD perfume is offered in various sizes but there are two sizes of 666ml that is SOLD OUT! The 888ml size is going for a whopping $5,000.00!
I know WOW! So the whole packaging concept apparently works out. It also indicates what kind of customers cater to Christi's quality. Those who spare no expense and who want the best in quality and packaging.
Christi prides herself on creating unique and having one-of-a-kind bottles that will be immortalized in the history of indie perfumery.
Christi is a celebrity in her own right. I am truly glad to know her for many reasons and if anyone knows about indie perfumery, I would feel intimidated if I were a fashion house or a celebrity.
Indie perfumery has such a way of expressing in so many languages to so many people. Intrepretations from those who love to purchase such scents as those of the House of Matriarch always have a story to tell be it the scents, the bottles, the production and having spoken with Christi herself.
It is a win-win situation and no other category can defeat it.
So, for the men's grooming industry. Congratulations! You are into main stream with cutting edge fragrances that are also good to the Earth.
Men, take the plunge...get in the groove and experience the House of Matriarch for yourself and Happy Father's Day.
Photos: Courtesy of the House of Matriarch