Noblesse Luxe Publishing
WORLD MACARON DAY
A Collaboration of Scents
On Thursday, March 20th of each year marks the celebration of WORLD MACARON DAY. This sweet and slightly crunchy cookie as taken the world by storm with its delicate and delightful features with its array of festive bright colors that correspond with the flavors.
According to the luxury blog, Luxuo (article dated March 20, 2014) WORLD MACARON DAY started out as a gimmick and fundraising event by Pierre Herme'.
Pierre Herme' known as the French "Picasso" of pastries decided to showcase international spotlight on the macaroon because it was still a novelty in bakeries outside of France. So on March 20 WORLD MACARON DAY is celebrated intensely in cities worldwide such as New York, Mumbai, Toronto and Vancouver.
The macaroon a richly submerged meringue-based pastry that has become common in most parts of the world...give or take their own cultural interpretation of the pastry.
Where does this involve perfume? Well, a few months ago, the world's foremost creator of the macaron, LADUREE headquartered in Paris have collaborated with Nina Ricci, fashion designer extraordinaire to create a new fragrance named La tentation de Nina.
Olivier Cresp, Fashion Director at Nina Ricci and Vincent Lemains, Head of Pastry design for Laduree have sweetened the deal by collaborating on the macaroon flavored fragrance by creating notes of lemon, rose, almond and raspberry.
The bottle is breathless with the Nina Ricci iconic apple-shaped bottle that features bold pink and gold tones that sparkle with the effervescent of a modern fragrance designed with the French pastry as the core.
La tentation de Nina is available in a 50 ml/1.7 fluid ounce apple-shaped bottle for 58 Euros.
Launched January 20, 2014.
Sources: www.luxuo.com; www.vogue.fr.com
Photos: www.fragrantica.com; www.vogue.fr.com